Well done Luminar Leisure; you've just opened the door for the pub & nightclub trade to be fully regulated by the Government - bravo!
Offering drinks for 80p each is not only the height of irresponsibility it is just the most short-sighted, idiotic move I've seen since Gerald Ratner's statement about his products being 'crap'.
I can only imagine the chimps tea party masquerading as a meeting that managed to come up with this strategy; it's beyond ridiculous and I can't see how it stacks up financially.
I presume the staff are going to be extremely careful to not serve anyone who's inebriated? Because I estimate that you can't realistically drink any more than five drinks of an evening without becoming drunk so, if the entry fee is also 80p, £4.80 is what they SHOULD be earning off each person.
If you work this back it means that they have to, if you take off the VAT, buy in each unit at about 68p - and whilst I can see that happening with some very low-quality spirits I can't see it working with every product and just not by enough to make it in the least bit profitable.
And whilst I understand that bodies in clubs is what it takes; as Steve Thomas from Luminar points out: "No one likes an empty nightclub"; but perhaps it would be better to question why your club is half-empty than entice people in with ridiculously cheap offers.
Because all this boils down to is that Luminar, and any of you out there running pubs & clubs and think discounting is the way forward, are not thinking about the long-term future of the whole sector.
Quite simply if you don't stop this kind of discounting then you are going to cause the on trade to become so legislatively evolved that knuckle-dragger mentalities like this will be left far behind.