Thursday 21 May 2009
Exclusive News - Pimp My Handpull
You heard it here first folks - Wells & Young's has pimped the traditional handpull.
Starting with Bombadier, and moving through the brands, the brewery will be making the poor old handpull more appealing to those who do want to drink decent beer but are easily distracted by shiny lager marketing.
I'm impressed with this bold move, whether you like the design or not you have to agree that the handpull is well overdue an update and if it means that cask beer will be on in more pubs then hoorah!
It would be lovely to frequent a style bar with my mates and have a pint rather than being forced(!) into drinking cocktails or wine for a change and apparently swishy joints are throwing their doors open to this concept already.
So, tell me what you think - are you pro pimping the handpull? What would you do differently? Can real ale ever be sexy? Will Kate Moss consider cask beer the next must-have accessory? Am I getting a little carried away?!