Thursday, 28 October 2010

We Interrupt This (Travel) Programme AGAIN...

I'm not sure I've been impressed and then been so depressed by one organisation in such short order...


BrewDog has managed the admirable feat of giving with one hand and taking away with the other in such a tiny timespan, in fact so tiny I thought it was only possible for Governments to bend the time/space continuum in such a fashion!.


James Watt's comments re: cask ale in the Publican are really something special - and I presume the brewery will be halting all cask production forthwith to prove how right they are?


I also presume Pete Brown wonders why the hell he wrote the Cask Market Report and why anyone bothered to publicise the great news about the success of cask beer in the last 12 months in the face of such a diabolical overall beer market ...


As I said on Twitter (@melissacole if you're interested in following me) I am currently banging my head on the desk in between typing this!

5 comments:

Sid Boggle said...

He said it before on his blog - to launch a new keg font no less, with typical BD understatement.

When he last did your LB@B (earlier this year?) I asked him how much beer he was casking, and he estimated about 15%, so I don't suppose it's a big part of their plans.

As Pete says, no need to make the observation and make CAMRA the enemy at the same time.

Susie said...

And I was just starting to like BrewDog after all. They've gone right back down in my estimation too.

William said...

Hello Melissa,

I am involved with an online craft beer store and blog in Australia and would be keen to swap links with you if you are interested?

Keep up the great posts.

Cheers

william@beercartel.com.au

Simon Johnson said...

You know James; he calls a spade a 'cutting-edge seismic-powered contemporary earth mover".

If I were opening a keg-led bar and wanted to garner publicity, I'd say the same things.

Annoy a few writers and watch the analytics climb? Isn't that the Brewdog PR MO?

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