Right, this 'serve everything over ice' shit has got to stop!
It was bad enough when I was at an event recently that the first thing I got greeted with was a red 'bowl' of Piper Heidsieck champagne, with rapidly melting ice sloshing around in it, and the legend 'piscine' around the outside (wtf?) - but now one of my favourite breweries is at it as well!
I love Fuller's - I think Discovery is a cracking summer beer, the Vintage Ale is a work of art, the Porter is dark delight and the Golden Ale is a beer I can sit and savour for hours - but what the hell are their marketing people thinking by suggesting Honey Dew should be served over ice with lime?!
Unlike some of the fundamentalists out there I think it's a good thing ales are being served a little bit more chilled these days - because at the end of the day that's what consumers want and, if that's what they want, it's no use bitching and moaning it's not how it should be served - but this is just taking the so-called Magner's effect waaaaay to far.
In fact, I'm thinking about hunting down the bastard who started this 'over ice' business and having a word in their shell-like - who's with me?!