Thursday, 28 October 2010

We Interrupt This (Travel) Programme...

Just a quick break in my ramblings about my meanderings...

If you are quick to criticise, you should be quick to praise, and this is a brilliant bit of marketing by BrewDog to put a dwarf protesting the fact that we can't have 2/3 pint outside Parliament - amusing and has a very good point - as has the post by (I presume) James about the fact it's perceptions of beer that are the problem:

  • Fewer units for drinkers choosing higher ABV beers, which many craft beers are
  • A more sophisticated drinking experience based on quality rather than quantity
  • More choice for drinkers – half pints are often deemed too small, and pints too large by many
  • A more attractive measure for female audiences who are often put off by the scale of a pint glass

I've been told by several sources that the only reason we can't have 2/3 pint glasses is due to an odd piece of punctuation - seriously guys, we've got spell check these days, let's sort it out shall we?!


Rob said...

Good points. I would like to see it.

Eddie86 said...

Totally in favour of it

Graeme said...

From 1988 Weights and Measures:

Unless pre-packed in a securely closed container and except when sold as a constituent of a mixture of two or more liquids, beer or cider shall be sold by retail—

(a)only in a quantity of ⅓ pint, ½ pint or a multiple of ½ pint;

(and what follows in the bit is essentially that it must be served in a certified glass, or measured out and poured from a certified measuring container).

Don't think that a comma here or there will fix it really, which is a shame as it's a good idea. You could ask for two one third pints, and an empty pint glass for the customer to pour them into.