Often it is over a perceived slight, whether real or (as is more normally the case) imaginary, tiny inaccuray or, very rarely, over a bloody great big howler you would like to commit to the voids of space.
But, every so often, you write an opinion piece that gets a response and so far - and I'm guaranteed to be dooming myself to an absolute shit storm tomorrow - it's been good.
You see I wrote a piece for What's Brewing? about a new femALE (geddit?!) which has been widely touted as the best thing since Lycra for the fairer sex.
You may, or may not depending on how well you know me, be surprised to hear that whilst I don't have a problem with this per se I do have a problem with the way it has been marketed the major reasons being:
- If you want to criticise the real ale market for pandering to men don't describe your figurehead female as young and attractive half-way through your press release
- Don't put daisies on the glass - that makes you no better than these alleged misogynistic marketeers, there's not a lot of blokes who will drink from a glass with flowers on it - in fact who drinks Flower's these days at all?!
- And finally, don't tell me that a daisy offsets the fact that you've created a handled jug - it's not feminine, I don't want to drink from it because I'm not trying to prove something, are we not over ladette syndrome yet?
I will be asking editor Tom Stainer if I can reproduce the article on my blog at a later date, however, gist of it is that marketing beer to women is about NOT marketing beer to women.Yeah, I know, very contradictory and there's probably blokes out there saying 'bloody typical woman' - but my point is this: why are we trying to market beer at women when we could be promoting grass-roots in pub and in-supermarket beer education at the whole damn population for a fraction of the cost that a patronising ad campaign can be put together for?!
Sod the advertising, sod the magic bullet, and certainly sod someone putting daisies on my glass - particularly when you've put a bloody great ugly handle on the damn thing - bring on education, interest, confidence to order a beer in a strange pub and know not only that I'll like it but to send it back if I don't because it's not right!
A little bit of knowledge is a dangerous thing they say - which is why I'm just smart enough to know that I want to be more educated about beer, and so do a lot of other members of both sexes.