Most of you who read this blog will know of Sierra Nevada and its immensely drinkable beers and how, in my opinion, it is one of the three most influential American craft brands in the UK to enthuse people about beers from America (alongside Anchor and Goose Island).
And the reason I wanted to bring this notable anniversary to people's attention is because, not only have I always loved the beers, I've always loved the story behind it, which has always seemed to me to be a mixture of hippy heart-following and finely-honed business acumen, coinciding to create this amazing brand.
The immense pride in what they make, and how they make it, permeates through not only every sip of their sublime beers but in all of their communications and the striking nature of their branding.
Whilst I sadly haven't met Ken, meeting his brother Steve on several occasions has always left me with the distinct impression that it's felt internally that Sierra Nevada doesn't just have a responsibility to its owners, employees and bottom line to succeed, but that it, as a successful brand, owes something to the craft beer scene & local communities too.
Which is something the special Sierra Nevada 30 website reinforces- from the collaborative brewing efforts to the charitable donations - but one of the most notable parts for me is definitely the video that was shot of these pillars of the craft brewing community.
But it also depresses me in a way, it's something I feel is very much missing from the UK beer scene but hope it's something that will grow in time.