Saturday, 15 August 2009
There's been some scepticism around the blogosphere on the issue of women, beer drinking & the role of glassware in improving this.
In general, the issue around glassware, labelling and the like is that everything else in our lives - all the other decisions we make to buy products from make-up to mobile phones - is based around the appeal of the packaging, the marketing and the functionality of said product.
And, when you're talking about products specifically marketed to women then, frankly, they all look nice!
The problem beer has is that once it's poured it's down to the glass to make it look nice and all too often the existing options for glassware fail to do that - they just aren't aesthetically pleasing.
And I don't think that's a solely girly thing, when you drink in a pub where there's the option to have a groovy Belgian fluted glass for your beer or a standard one I have never, ever heard anyone say 'oh no, I'll take the Nonic thanks' - it just doesn't happen!