Wednesday 12 August 2009
STOP THE PRESS: WOMEN LIKE DIFFERENT BEERS STYLES!
Sorry for the sarcastic headline but what a brilliant week it was at the GBBF for debunking the myth that women only like sweet fruit beers.
There was a difference in the audience this year, they were significantly more experimental and much more confident - and long may that trend continue. I also had some fellow hacks along and whilst I don't very often publish my own press I have barely stopped laughing/blushing since I perused this from BitchBuzz.com earlier - hilarious!
Anyway, back to the point of this post, the most heartening thing about the beers that emerged as winners was that not a single one is shy with flavour - if you read below there are barley wines and whisky-aged beers in there, not exactly backwards in coming forwards on the taste front!
The stars of the show were definitely Cribyn & Ysbrid y Draig from Breconshire Brewery, Sharp's Honey Spice, Moorhouse's Blond Witch, Devon Ales Thick Black, Holden's Black Country Mild and Hog's Back A Over T.
So, yah boo & sucks to you, if you're one of these marketing bods who is trying to come up with the magic bullet for the female beer market, there isn't one.
And why? Because there are already as many diverse beers as there are palates out there, we've just got to concentrate on developing trust from the female market through sampling and improved marketing & advertising campaigns, not fluffy female-targeted, here-today-gone-tomorrow, twaddle.
p.s. must send much love to Buster, Ewan, Paul, Chris & the rest of the crew on the Scotland & Wales bar who put up with us camping at the end of their bar every night - they must have got sick of the sound of my voice - and also to the lovely Kim who put up with me every evening, Tarli who was also uber-helpful and always so cheerful, Louise for mucking in on Friday night (brave!) and Anita for being one of my biggest cheerleaders x