The online home of Melissa Cole - award-winning beer and food writer and author of Let Me Tell You About Beer
Monday, 17 August 2009
Would You BeliEVE it
I was wrong, Eve's not coming, it's already here. A fellow beer blogger has alerted me to the fact that it's being trialled in the north-west, thanks for letting me know Tyson - you can read his post here.
9 comments:
Laurent Mousson
said...
Wow, a full twelve weeks test marketing... looks like they're dead serious about it. ;o(
It will bomb, but not because it's crap. It will bomb because the type of people this is aimed at want BIG brands that suggest luxury and sophistication, not tacky ersatz ones. It would probably do very well indeed if it were branded Dolce & Gabbana.
Thanks for the link. I can exclusively reveal, having spoken to several women who have tried it, that is indeed as bad as it sounds. Overpriced and underwhelmed was the general consensus.
http://www.hamiltonindia.in :: Glassware | Dinnerware | Opalware | Glass | Gift | Tumbler | Ceramic Ware | Decorative | Microwave Proof | Jar | Gift Set | Bowls | Pudding Set | Lemon Set | Snack Set Welcome to Hamilton Housewares Pvt. Ltd., one of the leading manufacturers, wholesale suppliers, distributors and exporters of houseware products across the globe. Since its inception in 1972, it has carved a niche for itself amongst its customers as a pioneer of the houseware industry. Today, the company is propelling ahead with numerous brands under the Hamilton group and has become a pride of every home across India and other global destinations. Hamilton's flagship brands, Milton, Treo, Claro and Hamilton Foodservice are designed for people who appreciate and desire quality products. Come; discover a world of quality products at great value from the house of Hamilton.
9 comments:
Wow, a full twelve weeks test marketing... looks like they're dead serious about it. ;o(
following on from your earlier post whatever did happen to the Jacobsen range. Did it die or was it pulled from the UK market?
I can't help but think that this Eve stuff will bomb. This of course might be wishful thinking, I hope not!
It will bomb, but not because it's crap. It will bomb because the type of people this is aimed at want BIG brands that suggest luxury and sophistication, not tacky ersatz ones. It would probably do very well indeed if it were branded Dolce & Gabbana.
Thanks for the link. I can exclusively reveal, having spoken to several women who have tried it, that is indeed as bad as it sounds. Overpriced and underwhelmed was the general consensus.
Let us pray that this project operates to cause great financial losses to Coors, causing them as much financial misery as possible.
Rob, EVE's a Carlsberg thing, not Coors.
Ah yes sorry Carlsberg. Let their losses be significant.
This will go down in marketing history as one of the 21st century's very worst ideas.
http://www.hamiltonindia.in :: Glassware | Dinnerware | Opalware | Glass | Gift | Tumbler | Ceramic Ware | Decorative | Microwave Proof | Jar | Gift Set | Bowls | Pudding Set | Lemon Set | Snack Set Welcome to Hamilton Housewares Pvt. Ltd., one of the leading manufacturers, wholesale suppliers, distributors and exporters of houseware products across the globe. Since its inception in 1972, it has carved a niche for itself amongst its customers as a pioneer of the houseware industry. Today, the company is propelling ahead with numerous brands under the Hamilton group and has become a pride of every home across India and other global destinations.
Hamilton's flagship brands, Milton, Treo, Claro and Hamilton Foodservice are designed for people who appreciate and desire quality products.
Come; discover a world of quality products at great value from the house of Hamilton.
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