Monday, 17 August 2009

Would You BeliEVE it

I was wrong, Eve's not coming, it's already here. A fellow beer blogger has alerted me to the fact that it's being trialled in the north-west, thanks for letting me know Tyson - you can read his post here.

9 comments:

Laurent Mousson said...

Wow, a full twelve weeks test marketing... looks like they're dead serious about it. ;o(

Nicholas King said...

following on from your earlier post whatever did happen to the Jacobsen range. Did it die or was it pulled from the UK market?

I can't help but think that this Eve stuff will bomb. This of course might be wishful thinking, I hope not!

Barm said...

It will bomb, but not because it's crap. It will bomb because the type of people this is aimed at want BIG brands that suggest luxury and sophistication, not tacky ersatz ones. It would probably do very well indeed if it were branded Dolce & Gabbana.

Tyson said...

Thanks for the link. I can exclusively reveal, having spoken to several women who have tried it, that is indeed as bad as it sounds. Overpriced and underwhelmed was the general consensus.

Rob said...

Let us pray that this project operates to cause great financial losses to Coors, causing them as much financial misery as possible.

Laurent Mousson said...

Rob, EVE's a Carlsberg thing, not Coors.

Rob said...

Ah yes sorry Carlsberg. Let their losses be significant.

TIW said...

This will go down in marketing history as one of the 21st century's very worst ideas.

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