I'm delighted to have so many new comments on the blog and, at the risk of blowing my new-found popularity (which is still bemusing me, I've never had so much feedback on one article!), I've been thinking about how to further explain why it's pointless 'marketing' beer at women when education is the way forward.
What prompted this train of thought is that I was talking to a mate the other day - in the run-up to Valentine's Day - and he was asking me for help buying his Mrs some underwear.
Now, after I'd cleared up that he wasn't expecting me to model it or such like, I started giving him some advice and I suddenly realised what was perfectly normal to me was in fact double Dutch and daunting to another section of society - because of a total lack of education!
I'm not saying he was thick- quite the contrary, actually, he's annoyingly intelligent - but when has anyone sat the average bloke down and said: "Look, this is what 38 means and this is what C means - but I'm only that size in these brands and in those brands I take a size bigger/smaller or I hate this type/colour/make - oh and don't forget the matching pants!"
Correct me if I'm straying into presumptuous territory here but I don't think it happens very often or my mates wouldn't be ringing me and John Lewis and Selfridges wouldn't have been running underwear masterclasses for fellas at Christmas!
Honest to god, I've seen the question 'what cup and back size is she sir?' bring blokes out in a cold sweat and who can blame them?
And it's the same terrified expression that I've come across when women are similarly panicked by the question 'do you want a beer or an ale?' because no one has ever told them that the damn things were different.
I imagine the thought process goes something like this:
Internal voice:"Isn't beer ale? Or is ale beer or... oh bugger it"
Externally: "I'll have a glass of wine please."
Back to the lingerie section and, if the shop assistant is feeling particularly sadistic, they could start saying: "Is sir looking for a balconette, or is madam a full cup kind of girl? And would you like matching briefs, bikinis-style briefs, g-string, shorts or French knickers to match?"
Which is kind of the underwear equivalent of saying: "What beer would you like? A hoppy beer - like a classic bitter or would you like something with more zing like an IPA? Or do you want a malty one? Porter, mild, ESB?"
It all comes down to the flow of information and, frankly, that's where the beer market as a whole and the cask market in general get let down.
On either subject the issue of support has a tendency to be key - so let's demand a little bit more of it!
BTW if any blokes reading this need advice, please don't message me - follow this link! http://www.signonsandiego.com/entertainment/street/2007/12/fashion_a_mans_guide_to_linger.html
Thursday, 31 January 2008
Monday, 28 January 2008
Bang the Drum
This follows on from the previous thread - I got some feedback from an article that I wrote for CAMRA's What's Brewing? and editor Tom Stainer has kindly agreed that I can reproduce it here - please let me know what you think.
YOU may have heard about the launch of Harry’s Beer – designed by, and for, women. On the surface this femALE, as it has been dubbed, has been set up with all the right intentions and a real possibility of making a mark.
The brainchild of 19-yearold Shrewsbury entrepreneur Harriet Easton, pictured right, in partnership with local brewery Hanby Ales, it is designed to be a drink that not only appeals to women, in taste and appearance, but in the way it’s marketed too.
Very laudable and, regardless of anything that follows, well done Hanby for taking on the challenge and I have a lot of respect for the boldness of Harriet in taking on a market that is, often rightly, perceived as one of the last bastions of sexist and offensive marketing.
Take a minute to see what we’ve got to be proud of!
Foster’s for example. During a 30-second or so ad we can be treated to a bloke hiding his beer under a tall woman’s sizeable “rack” to keep it cool, or hiding behind an overweight matron to shade his precious pint – it’s pathetic.
Or perhaps we could go back in time a bit – anyone remember the supposedly female-friendly Holsten Fusion? Mixed with this pilsner of dubious merits were apple, citrus or blackcurrant flavours – perhaps Al Murray was inspired by this when he coined the phrase “fruit-based drink for the lady”?
For me, this captures perfectly the kind of outmoded thinking still held by many beer marketeers – it was just as disgusting as it sounds by the way.
But how do you challenge this type of lazy and flawed marketing? This brings us full circle to Harry’s Beer.
The story of how this beer was created continues with female focus groups and taste tests to discover what flavours women wanted and citrus was a real winner. At this point I’m excited.
The focus groups have identified that they like those brews made with Maris Otter and Cascade and decided they can be greatly enhanced with essence of sweet oranges – okay, I’m not a fan of fruit beers but if this has a touch of zestiness, I can see myself lapping it up during the summer months!
Then, inevitably, the story starts to unravel.
Now, before I make my case for why the marketing of this product has failed me as a female and a beer drinker, I’d like those of you who haven’t had the dubious pleasure of meeting me to understand something. I am not a raging feminist, and I haven’t come across higher levels of sexist behaviour in the brewing industry than I have in the wider world.
So what has really pissed me off about this whole thing is that in the promotional blurb they’ve actually fallen into the traditional “macho” marketing trap by feeling they have to describe Harriet as “strikingly attractive”.
Now, before you think I’m bitter because she’s younger and prettier than me, what’s really ticked me off is that the story of this product started so well, only to be undermined by feeling they have to state this beer hasn’t been created by some comfortable shoe-wearing old battle axe, but an attractive young woman – why?
Surely only the most sadly misogynistic old git would jump to this conclusion and that by pointing out that she’s a good-looking lass is merely pandering to the macho marketing mindset that this most pro-female of beer brands is supposed to be the antithesis of?
And I don’t agree that the cask market is inherently sexist, I think women just haven’t had enough exposure to beer because often, the last time they tried it years ago, it was poorly kept and warm – less common now.
And as for the assertion in the press release that many over-the-bar offerings are “high chemical” I can only say this is, at best, naïve and only further helps perpetuate a myth that is damaging to the brewing industry and would urge a retraction.
On a more aesthetic note why is she holding a handled jug in the picture? I can’t think of anything less appealing to a female drinker who isn’t trying to out-lad the lads! Surely we’re done with that fad now?
Not a lot of people, let alone women, want to be seen holding a jug. In fact one of the biggest complaints I get from women is that the glassware is just so ugly. I must point out that the beer will have “curvaceous” branded glasses – with a daisy on them. I’m sorry, but I’m not a buyer of this either because I can’t see a lot of blokes drinking from a pretty flowery glass and why should they be excluded?
Just as women shouldn’t be kept from enjoying beer by ridiculous social mores, why should men be told, albeit subliminally by the chintzy nature of the receptacle, they can’t drink this product either?
Being as bad as the “macho marketers” doesn’t make women, any better!
But, returning to the million dollar question, how do you challenge this male dominated image of beer through marketing? My answer is you don’t.
My assertion is that cask and real ale products need to be smarter than the average beer by giving all members of society, female or male, the knowledge and confidence to try a range of amazing brews; at the risk of sounding like New Labour in the Nineties it’s about education, education, education!
I believe journalists, campaigners, beer lovers and brewers should be allowing all ages and walks of life the opportunity to try top-quality beer. Where I think Harry’s Beer did get it right is its creators encouraged trials among its target market and that is a lesson the market as a whole, should take to heart.
There should be more sampling at food shows and consumer events, brewers should do more staff training with their customers and pubs should demand third of a pint glasses from their suppliers and sell these legal measures of real ales – it’s seen great success at the Great British Beer Festival after all.
We should also not be shooting ourselves in the foot by running campaigns like the, in my opinion, ill-thought-out Ninkasi (used by CAMRA in 2002 to launch the GBBF).
And, finally, if you must create a product like Harry’s Beer to bang the pro-female drum please, for the sake of women beer drinkers everywhere, don’t change to a beat that’s in tune with the current macho-marketing mindset halfway through.
YOU may have heard about the launch of Harry’s Beer – designed by, and for, women. On the surface this femALE, as it has been dubbed, has been set up with all the right intentions and a real possibility of making a mark.
The brainchild of 19-yearold Shrewsbury entrepreneur Harriet Easton, pictured right, in partnership with local brewery Hanby Ales, it is designed to be a drink that not only appeals to women, in taste and appearance, but in the way it’s marketed too.
Very laudable and, regardless of anything that follows, well done Hanby for taking on the challenge and I have a lot of respect for the boldness of Harriet in taking on a market that is, often rightly, perceived as one of the last bastions of sexist and offensive marketing.
Take a minute to see what we’ve got to be proud of!
Foster’s for example. During a 30-second or so ad we can be treated to a bloke hiding his beer under a tall woman’s sizeable “rack” to keep it cool, or hiding behind an overweight matron to shade his precious pint – it’s pathetic.
Or perhaps we could go back in time a bit – anyone remember the supposedly female-friendly Holsten Fusion? Mixed with this pilsner of dubious merits were apple, citrus or blackcurrant flavours – perhaps Al Murray was inspired by this when he coined the phrase “fruit-based drink for the lady”?
For me, this captures perfectly the kind of outmoded thinking still held by many beer marketeers – it was just as disgusting as it sounds by the way.
But how do you challenge this type of lazy and flawed marketing? This brings us full circle to Harry’s Beer.
The story of how this beer was created continues with female focus groups and taste tests to discover what flavours women wanted and citrus was a real winner. At this point I’m excited.
The focus groups have identified that they like those brews made with Maris Otter and Cascade and decided they can be greatly enhanced with essence of sweet oranges – okay, I’m not a fan of fruit beers but if this has a touch of zestiness, I can see myself lapping it up during the summer months!
Then, inevitably, the story starts to unravel.
Now, before I make my case for why the marketing of this product has failed me as a female and a beer drinker, I’d like those of you who haven’t had the dubious pleasure of meeting me to understand something. I am not a raging feminist, and I haven’t come across higher levels of sexist behaviour in the brewing industry than I have in the wider world.
So what has really pissed me off about this whole thing is that in the promotional blurb they’ve actually fallen into the traditional “macho” marketing trap by feeling they have to describe Harriet as “strikingly attractive”.
Now, before you think I’m bitter because she’s younger and prettier than me, what’s really ticked me off is that the story of this product started so well, only to be undermined by feeling they have to state this beer hasn’t been created by some comfortable shoe-wearing old battle axe, but an attractive young woman – why?
Surely only the most sadly misogynistic old git would jump to this conclusion and that by pointing out that she’s a good-looking lass is merely pandering to the macho marketing mindset that this most pro-female of beer brands is supposed to be the antithesis of?
And I don’t agree that the cask market is inherently sexist, I think women just haven’t had enough exposure to beer because often, the last time they tried it years ago, it was poorly kept and warm – less common now.
And as for the assertion in the press release that many over-the-bar offerings are “high chemical” I can only say this is, at best, naïve and only further helps perpetuate a myth that is damaging to the brewing industry and would urge a retraction.
On a more aesthetic note why is she holding a handled jug in the picture? I can’t think of anything less appealing to a female drinker who isn’t trying to out-lad the lads! Surely we’re done with that fad now?
Not a lot of people, let alone women, want to be seen holding a jug. In fact one of the biggest complaints I get from women is that the glassware is just so ugly. I must point out that the beer will have “curvaceous” branded glasses – with a daisy on them. I’m sorry, but I’m not a buyer of this either because I can’t see a lot of blokes drinking from a pretty flowery glass and why should they be excluded?
Just as women shouldn’t be kept from enjoying beer by ridiculous social mores, why should men be told, albeit subliminally by the chintzy nature of the receptacle, they can’t drink this product either?
Being as bad as the “macho marketers” doesn’t make women, any better!
But, returning to the million dollar question, how do you challenge this male dominated image of beer through marketing? My answer is you don’t.
My assertion is that cask and real ale products need to be smarter than the average beer by giving all members of society, female or male, the knowledge and confidence to try a range of amazing brews; at the risk of sounding like New Labour in the Nineties it’s about education, education, education!
I believe journalists, campaigners, beer lovers and brewers should be allowing all ages and walks of life the opportunity to try top-quality beer. Where I think Harry’s Beer did get it right is its creators encouraged trials among its target market and that is a lesson the market as a whole, should take to heart.
There should be more sampling at food shows and consumer events, brewers should do more staff training with their customers and pubs should demand third of a pint glasses from their suppliers and sell these legal measures of real ales – it’s seen great success at the Great British Beer Festival after all.
We should also not be shooting ourselves in the foot by running campaigns like the, in my opinion, ill-thought-out Ninkasi (used by CAMRA in 2002 to launch the GBBF).
And, finally, if you must create a product like Harry’s Beer to bang the pro-female drum please, for the sake of women beer drinkers everywhere, don’t change to a beat that’s in tune with the current macho-marketing mindset halfway through.
Sunday, 27 January 2008
Blimey - people DO read my articles!
It can sometimes be a bit of a wilderness being a writer - you very rarely get to engage on a one-to-one basis with your readers and it's normally only when they are angry with you for some reason.
Often it is over a perceived slight, whether real or (as is more normally the case) imaginary, tiny inaccuray or, very rarely, over a bloody great big howler you would like to commit to the voids of space.
But, every so often, you write an opinion piece that gets a response and so far - and I'm guaranteed to be dooming myself to an absolute shit storm tomorrow - it's been good.
You see I wrote a piece for What's Brewing? about a new femALE (geddit?!) which has been widely touted as the best thing since Lycra for the fairer sex.
You may, or may not depending on how well you know me, be surprised to hear that whilst I don't have a problem with this per se I do have a problem with the way it has been marketed the major reasons being:
Sod the advertising, sod the magic bullet, and certainly sod someone putting daisies on my glass - particularly when you've put a bloody great ugly handle on the damn thing - bring on education, interest, confidence to order a beer in a strange pub and know not only that I'll like it but to send it back if I don't because it's not right!
A little bit of knowledge is a dangerous thing they say - which is why I'm just smart enough to know that I want to be more educated about beer, and so do a lot of other members of both sexes.
Often it is over a perceived slight, whether real or (as is more normally the case) imaginary, tiny inaccuray or, very rarely, over a bloody great big howler you would like to commit to the voids of space.
But, every so often, you write an opinion piece that gets a response and so far - and I'm guaranteed to be dooming myself to an absolute shit storm tomorrow - it's been good.
You see I wrote a piece for What's Brewing? about a new femALE (geddit?!) which has been widely touted as the best thing since Lycra for the fairer sex.
You may, or may not depending on how well you know me, be surprised to hear that whilst I don't have a problem with this per se I do have a problem with the way it has been marketed the major reasons being:
- If you want to criticise the real ale market for pandering to men don't describe your figurehead female as young and attractive half-way through your press release
- Don't put daisies on the glass - that makes you no better than these alleged misogynistic marketeers, there's not a lot of blokes who will drink from a glass with flowers on it - in fact who drinks Flower's these days at all?!
- And finally, don't tell me that a daisy offsets the fact that you've created a handled jug - it's not feminine, I don't want to drink from it because I'm not trying to prove something, are we not over ladette syndrome yet?
I will be asking editor Tom Stainer if I can reproduce the article on my blog at a later date, however, gist of it is that marketing beer to women is about NOT marketing beer to women.
Yeah, I know, very contradictory and there's probably blokes out there saying 'bloody typical woman' - but my point is this: why are we trying to market beer at women when we could be promoting grass-roots in pub and in-supermarket beer education at the whole damn population for a fraction of the cost that a patronising ad campaign can be put together for?!Sod the advertising, sod the magic bullet, and certainly sod someone putting daisies on my glass - particularly when you've put a bloody great ugly handle on the damn thing - bring on education, interest, confidence to order a beer in a strange pub and know not only that I'll like it but to send it back if I don't because it's not right!
A little bit of knowledge is a dangerous thing they say - which is why I'm just smart enough to know that I want to be more educated about beer, and so do a lot of other members of both sexes.
Monday, 7 January 2008
Beers on Wheels
All right, it won't help if you drink too much and can't be arsed to move - but there's just something about this that smacks of genius to me!
http://www.switched.com/2008/01/06/rc-cooler-the-remote-controlled-beer-delivering-robot/
http://www.switched.com/2008/01/06/rc-cooler-the-remote-controlled-beer-delivering-robot/
Friday, 4 January 2008
Light Harvest
Seeing as it's the time of year when when we are all making ridiculous promises and thinking about diets I thought I'd try the bottle of Harvest Ale the boys at Badger kindly sent me.
For those who don't know of this ale yet it recently won a Tesco Drinks Award in the lo/no alcohol category (one category I always beg organisers not to put me in for judging!) and I'm jolly impressed - I can only presume it totally blew the competition away!
At just 2.5%ABV it's well-hopped and I love the no-nonsense approach they have deeming it the perfect lunchtime pint.
There is an initial slightly sulphorous note to it but that quickly disappates into a lovely refreshing hoppy and slightly fruity finish and is so light on the stomach that it would go well with even the heaviest of winter dishes but I can see it really coming into its own in summer with a zesty lemon chicken salad or seafood straight from the barbie.
All in all if you a looking for something at the opposite end of the scale to a lot of the extreme or strong beers that seem to be invading from overseas (not that I have much objection to that) then I really would recommend it.
For those who don't know of this ale yet it recently won a Tesco Drinks Award in the lo/no alcohol category (one category I always beg organisers not to put me in for judging!) and I'm jolly impressed - I can only presume it totally blew the competition away!
At just 2.5%ABV it's well-hopped and I love the no-nonsense approach they have deeming it the perfect lunchtime pint.
There is an initial slightly sulphorous note to it but that quickly disappates into a lovely refreshing hoppy and slightly fruity finish and is so light on the stomach that it would go well with even the heaviest of winter dishes but I can see it really coming into its own in summer with a zesty lemon chicken salad or seafood straight from the barbie.
All in all if you a looking for something at the opposite end of the scale to a lot of the extreme or strong beers that seem to be invading from overseas (not that I have much objection to that) then I really would recommend it.
Sunday, 2 December 2007
No Pale Imitation
Well, given that Pete Brown has now landed in India - for those of you who haven't been following his epic adventures visit http://www.petebrown.blogspot.com/ - I thought I would offer some tasting notes on the version of his Calcutta Ale that hasn't made the journey, which I tried at the really rather good Old Ale Festival at the White Horse the other weekend.
The nose is full of clove, banana and marzipan immediately - with a background of subtle caramel tones and a very slight lime zest.
The initial flavours are of a slightly tomatoey/orangey nature with very little discernable maltiness and then, suddenly, up pop some very slight burnt coffee notes followed by a medicinal spike of hop - which I'd hazard will have evened out on Pete's journey - and then you just get this enormously long, dry hop finish which, I have to say, made me feel incredibly hungry!
I could certainly drink more than a couple of pints of this in its
un-sea-soned state (geddit?!) and it is certainly a really brilliant pre-dinner pint to get the old juices flowing.
So congrats Mr Brown, your epic journey has not only been entertaining to follow but has also produced a really very drinkable beer.
The nose is full of clove, banana and marzipan immediately - with a background of subtle caramel tones and a very slight lime zest.
The initial flavours are of a slightly tomatoey/orangey nature with very little discernable maltiness and then, suddenly, up pop some very slight burnt coffee notes followed by a medicinal spike of hop - which I'd hazard will have evened out on Pete's journey - and then you just get this enormously long, dry hop finish which, I have to say, made me feel incredibly hungry!
I could certainly drink more than a couple of pints of this in its
un-sea-soned state (geddit?!) and it is certainly a really brilliant pre-dinner pint to get the old juices flowing.
So congrats Mr Brown, your epic journey has not only been entertaining to follow but has also produced a really very drinkable beer.
Tuesday, 20 November 2007
Confused & Bemused
Beer sales have slumped to their lowest level since the Great Depression, according to figures released by the British Beer & Pub Association today (November 20, 2007).
But I'm a bit confused and bemused by this announcement and what it's trying to achieve; because, to my mind, all this proclamation is going to generate is stories about beer not being popular any more, which - if we're not careful - could surely just become a self-perpetuating prophesy.
Now the BBPA will doubtless claim that its aim is to highlight the rising costs and sinking sales of its members' products - but it is probably a good idea to remember that a significant number of its members are the big brewers and pub companies, which have a certain brewing and stocking policy that involves a lot of mainstream lager brands...
If you then think about this in light of the recent report written by Pete Brown* on the cask ale market, which showed most of the top-line 5% decline in the cask market comes from the ‘big four’ multi-national brewers, you begin to see a slightly different story emerging.
And if you then notice that these same companies are systematically withdrawing support from their cask brands.... I think you're beginning to get the outline of the picture here.
And now for the colour - independent and local brewers are reporting growth, on average, of 7.5% year-on-year, because they are enthusiastically investing in their brands which have genuine local provenance and are brewed in their country of origin, in many cases just down the road from where they are being drunk.
So why has this story been released? Well we all know that there is the threat of additional taxation on booze and this will undoubtedly be a bad thing for the brewing industry and pub trade - not to mention your pocket and mine - and I don't have a problem with trying to challenge that.
The major problem I DO have is that, once again, the BBPA's doom and gloom approach does nothing more than further damage beer's image by painting it as a product that nobody wants.
What this report seems to say to me, when viewed in light of Pete Brown's findings, is that, actually, fewer people want mass-produced products and that the big brewers are missing out by under-investing in their cask brands.
In fact, I remember very clearly nearly 10 years ago a representative of Bass Brewers saying that nobody wants cask any more because it's too complicated to have a living organism in the cellar and that consumers were 'voting with their throats' by moving to lager and smoothflow products.
And, whilst I am all for the Chancellor taking on board that there have been major increases in costs for nearly all the raw materials required for beer production, I think it's more than a little disingenuous of the big brewers to start crying now when they've held a lager/smoothflow monopoly over people's beer tastes for a good few decades.
Quite simply boys it's someone else's turn to play now so, rather than stamping your feet and taking your ball in, perhaps a look at the way consumers are 'voting with their throat' would do your business some good...
...but maybe that's just too simplistic a view.
*The Intelligent Choice Report on the state of the cask ale market was written by Pete Brown and co-published by the Campaign for Real Ale (CAMRA), the Independent Family Brewers of Britain, the Society of Independent Brewers, the Cask Marque Trust and the Why Handpull? group.
But I'm a bit confused and bemused by this announcement and what it's trying to achieve; because, to my mind, all this proclamation is going to generate is stories about beer not being popular any more, which - if we're not careful - could surely just become a self-perpetuating prophesy.
Now the BBPA will doubtless claim that its aim is to highlight the rising costs and sinking sales of its members' products - but it is probably a good idea to remember that a significant number of its members are the big brewers and pub companies, which have a certain brewing and stocking policy that involves a lot of mainstream lager brands...
If you then think about this in light of the recent report written by Pete Brown* on the cask ale market, which showed most of the top-line 5% decline in the cask market comes from the ‘big four’ multi-national brewers, you begin to see a slightly different story emerging.
And if you then notice that these same companies are systematically withdrawing support from their cask brands.... I think you're beginning to get the outline of the picture here.
And now for the colour - independent and local brewers are reporting growth, on average, of 7.5% year-on-year, because they are enthusiastically investing in their brands which have genuine local provenance and are brewed in their country of origin, in many cases just down the road from where they are being drunk.
So why has this story been released? Well we all know that there is the threat of additional taxation on booze and this will undoubtedly be a bad thing for the brewing industry and pub trade - not to mention your pocket and mine - and I don't have a problem with trying to challenge that.
The major problem I DO have is that, once again, the BBPA's doom and gloom approach does nothing more than further damage beer's image by painting it as a product that nobody wants.
What this report seems to say to me, when viewed in light of Pete Brown's findings, is that, actually, fewer people want mass-produced products and that the big brewers are missing out by under-investing in their cask brands.
In fact, I remember very clearly nearly 10 years ago a representative of Bass Brewers saying that nobody wants cask any more because it's too complicated to have a living organism in the cellar and that consumers were 'voting with their throats' by moving to lager and smoothflow products.
And, whilst I am all for the Chancellor taking on board that there have been major increases in costs for nearly all the raw materials required for beer production, I think it's more than a little disingenuous of the big brewers to start crying now when they've held a lager/smoothflow monopoly over people's beer tastes for a good few decades.
Quite simply boys it's someone else's turn to play now so, rather than stamping your feet and taking your ball in, perhaps a look at the way consumers are 'voting with their throat' would do your business some good...
...but maybe that's just too simplistic a view.
*The Intelligent Choice Report on the state of the cask ale market was written by Pete Brown and co-published by the Campaign for Real Ale (CAMRA), the Independent Family Brewers of Britain, the Society of Independent Brewers, the Cask Marque Trust and the Why Handpull? group.
Monday, 12 November 2007
Oldies but Goldies at White Horse
The White Horse is holding an old ale festival for the 25th year in a row on November 23 - I'm potentially running a seminar too, could be aimed at getting girls to like beer more so if you've got a wife/girlfriend or mate who needs convincing watch this space for some help!
The event starts on November 23, at 5pm, and runs over three days until the evening of Sunday November 25, with at least 50 beers representing these historic styles from around the world.
Large and small family, regional and microbrewers alike will feature in the White Horse’s festival line-up – with such name as Harveys, Bateman’s and Fullers, Freeminer, Brew Dog and Cottage all being represented.
And, subject to availability, the line up could also be supplemented by some of our innovative brewing cousins from over the water as well as up to 10 European beers and six ciders too.
Other events are planned throughout the weekend, live music on Friday and Saturday night, Morris Dancing from the Leominster Morris on Sunday, and live Jazz to nicely bring the festival to a close on Sunday afternoon. The BBQ will be running all weekend - featuring a hog and buffalo roast – and for those looking for some traditional pub entertainment there will be a variety of bar games like Shove Ha’Penny and Pub Skittles scattered around the pub for everybody’s enjoyment.
The event starts on November 23, at 5pm, and runs over three days until the evening of Sunday November 25, with at least 50 beers representing these historic styles from around the world.
Large and small family, regional and microbrewers alike will feature in the White Horse’s festival line-up – with such name as Harveys, Bateman’s and Fullers, Freeminer, Brew Dog and Cottage all being represented.
And, subject to availability, the line up could also be supplemented by some of our innovative brewing cousins from over the water as well as up to 10 European beers and six ciders too.
Other events are planned throughout the weekend, live music on Friday and Saturday night, Morris Dancing from the Leominster Morris on Sunday, and live Jazz to nicely bring the festival to a close on Sunday afternoon. The BBQ will be running all weekend - featuring a hog and buffalo roast – and for those looking for some traditional pub entertainment there will be a variety of bar games like Shove Ha’Penny and Pub Skittles scattered around the pub for everybody’s enjoyment.
Tuesday, 6 November 2007
What Beer Buying Sites Do You Rate?
Hiya all,
I'm writing an article for Beers of the World on the world's top beer retail sites - so if you have any suggestions please email me on melissa.cole@btopenworld.com
I'm only looking for retailing sites not blogs, websites or anything else so please just email with relevant information.
Cheers for all your input.
Melissa
I'm writing an article for Beers of the World on the world's top beer retail sites - so if you have any suggestions please email me on melissa.cole@btopenworld.com
I'm only looking for retailing sites not blogs, websites or anything else so please just email with relevant information.
Cheers for all your input.
Melissa
Wednesday, 31 October 2007
Aussie Rules
Well, I apologise for the gaps in posts - I've been mad busy and should actually be doing some work now, but seeing as it's about 7.30pm I've opted for grabbing a cold one instead!
The lovely Karl at Pierhead sent me some Boag's St George today and, I have to say, it's not a bad lager at all!
A little Tasmanian devil of a beer it's got a nice balance of sweet and bitter and made with local Tasmanian malt; unfortunately I don't know what the hops are but I hazard they might be Pride of Ringwood, they've got that character.
It's a real palette teaser. I've been so intent on working, up until now obviously, that I hadn't realised I was in the least bit hungry, yet this has sparked my mouth into life.
Unfortunately I'm also aware that, despite normally being a bit of an amateur cook, I've got sweet FA in the house with which to rustle up anything decent and my recent undertaking to lose more weight before venturing in front of the TV cameras again is sitting heavy on my conscience, so take out doesn't seem like an option - bugger!
So, another out of the ordinary lager - always a good find in my book because, to be honest, when I'm working and having a cheeky beer I don't want something too exciting because I'll only get distracted!
Try it with a beef rendang - it'll rock...
...now where did I put that pizza menu?!
The lovely Karl at Pierhead sent me some Boag's St George today and, I have to say, it's not a bad lager at all!
A little Tasmanian devil of a beer it's got a nice balance of sweet and bitter and made with local Tasmanian malt; unfortunately I don't know what the hops are but I hazard they might be Pride of Ringwood, they've got that character.
It's a real palette teaser. I've been so intent on working, up until now obviously, that I hadn't realised I was in the least bit hungry, yet this has sparked my mouth into life.
Unfortunately I'm also aware that, despite normally being a bit of an amateur cook, I've got sweet FA in the house with which to rustle up anything decent and my recent undertaking to lose more weight before venturing in front of the TV cameras again is sitting heavy on my conscience, so take out doesn't seem like an option - bugger!
So, another out of the ordinary lager - always a good find in my book because, to be honest, when I'm working and having a cheeky beer I don't want something too exciting because I'll only get distracted!
Try it with a beef rendang - it'll rock...
...now where did I put that pizza menu?!
Monday, 8 October 2007
Feeling the Wood
Wood aged beer, it might not sound too revolutionary given Britain's history of cask conditioned beer.
But a recent event I attended raised a lot of interesting issues and innovations surrounding this subject, and it's a production method I believe will shape a whole new beer category in the UK over the years to come.
Now, interestingly, we are quite far behind the Americans in this - as they already have whole wood-aged beer festivals - but given their existing and thriving wine and bourbon industrythey have a few more old oak containers kicking around not doing much, apart from waiting for some enterprising spark to pick them up and age other booze in them. One of the reasons being that you can only use bourbon barrels once apparently.
But availability of old casks aside, what's really interesting is the difference you can impart into the same beer by the use of different barrels that have had spirit or fortified wine products in them.
This was demonstrated at this seminar, which was kindly hosted by Thornbridge Brewery at the beautiful Thornbridge Hall, not only by Fuller's but by the hosts themselves.
We had a taste of their St Peter's Imperial Russian Stout which had been finished in three different whisky barrels from Speyside (8.8%), the Highland (9.4%) and Islay (10.2%) - I'll avoid naming the whisky brands for now, as I think it's a potentially touchy subject, but suffice to say they were enormous in ABV and flavour, particularly the Islay one, which a bit too TCP for my tastes but the other two were absolutely superb!
Unfortunately I'm being a bit of a tease because Fuller's is having issues with Customs about this issue and Thornbridge may only release a limited number of their aged St Peter's - but if you can get your hands on some then for goodness sake do.
But a recent event I attended raised a lot of interesting issues and innovations surrounding this subject, and it's a production method I believe will shape a whole new beer category in the UK over the years to come.
Now, interestingly, we are quite far behind the Americans in this - as they already have whole wood-aged beer festivals - but given their existing and thriving wine and bourbon industrythey have a few more old oak containers kicking around not doing much, apart from waiting for some enterprising spark to pick them up and age other booze in them. One of the reasons being that you can only use bourbon barrels once apparently.
But availability of old casks aside, what's really interesting is the difference you can impart into the same beer by the use of different barrels that have had spirit or fortified wine products in them.
This was demonstrated at this seminar, which was kindly hosted by Thornbridge Brewery at the beautiful Thornbridge Hall, not only by Fuller's but by the hosts themselves.
We had a taste of their St Peter's Imperial Russian Stout which had been finished in three different whisky barrels from Speyside (8.8%), the Highland (9.4%) and Islay (10.2%) - I'll avoid naming the whisky brands for now, as I think it's a potentially touchy subject, but suffice to say they were enormous in ABV and flavour, particularly the Islay one, which a bit too TCP for my tastes but the other two were absolutely superb!
Unfortunately I'm being a bit of a tease because Fuller's is having issues with Customs about this issue and Thornbridge may only release a limited number of their aged St Peter's - but if you can get your hands on some then for goodness sake do.
Sunday, 23 September 2007
Discounted Beer!
The nice people at Surf4Wine.co.uk are trying to build their beer portfolio, which can only be seen as admirable, and are offering the readers of this blog a 10% discount.
But what can you expect? Well they are the only people to sell Henley-brewed Lovibonds and they were nice enough to send me some bottles.
Henley Gold, the 4.6% wheat beer, is refreshing and sufficiently unusual to appeal to my traditionally wheat beer-hating other half, with lovely banana notes on the nose and a really crisp green apple aftertaste.
I personally loved the Henley Dark, a 4.8% rich porter with lightly smoked notes, which is made with a blend of seven different malted barleys including one smoked with local beech wood from the surrounding hills of the Chilterns. Perfect as the nights close in.
So, for a discounted price on these and some other English ales visit Surf4Wine and enter ENGBEER as your discount code.
But what can you expect? Well they are the only people to sell Henley-brewed Lovibonds and they were nice enough to send me some bottles.
Henley Gold, the 4.6% wheat beer, is refreshing and sufficiently unusual to appeal to my traditionally wheat beer-hating other half, with lovely banana notes on the nose and a really crisp green apple aftertaste.
I personally loved the Henley Dark, a 4.8% rich porter with lightly smoked notes, which is made with a blend of seven different malted barleys including one smoked with local beech wood from the surrounding hills of the Chilterns. Perfect as the nights close in.
So, for a discounted price on these and some other English ales visit Surf4Wine and enter ENGBEER as your discount code.
Friday, 21 September 2007
Mon Sherry!
Well, I've just spent a week out in Spain, the sherry triangle to be precise, drinking - well, sherry actually!
I know what you're thinking - sherry? This girl's a beer writer! Well actually as you'll see from my previous post that I don't only write about beer - I'm just a professional dipsomaniac...
Anyway, I had the most amazing time and, believe it or not, seriously enjoyed some of the sherries but I really can't get my head around this spitting business that the wine trade indulge in - what a waste of good booze!
On a beer front it was interesting to note that the UK isn't alone in going for the super-chilled lager option - Spain's Cruzcampo has done the same thing, but it works so much better when the temperatures are in the mid-high 20s, which is something we're unlikely to see again this year.
Rather delightfully I did get to drink some Alhambra Reserva 1925 whilst I was out there which I really like. Malt and honey overtones dominate without being too cloying because there's a lovely long bitter hop balance it all out.
The only problem I have with this beer is that until it gets three inches from the end of your nose it just looks like a green bottle because all it has is embossing which, whilst gorgeous from an aesthetic point of view, is total toilet marketing.
So, don't be detered if, when you are looking in the fridge, there appears to be a plain green bottle - give it a whirl.
Although, thinking about it, make sure you ask first whether it's the Alhambra or you might end up drinking a bottle of the local moonshine!
I know what you're thinking - sherry? This girl's a beer writer! Well actually as you'll see from my previous post that I don't only write about beer - I'm just a professional dipsomaniac...
Anyway, I had the most amazing time and, believe it or not, seriously enjoyed some of the sherries but I really can't get my head around this spitting business that the wine trade indulge in - what a waste of good booze!
On a beer front it was interesting to note that the UK isn't alone in going for the super-chilled lager option - Spain's Cruzcampo has done the same thing, but it works so much better when the temperatures are in the mid-high 20s, which is something we're unlikely to see again this year.
Rather delightfully I did get to drink some Alhambra Reserva 1925 whilst I was out there which I really like. Malt and honey overtones dominate without being too cloying because there's a lovely long bitter hop balance it all out.
The only problem I have with this beer is that until it gets three inches from the end of your nose it just looks like a green bottle because all it has is embossing which, whilst gorgeous from an aesthetic point of view, is total toilet marketing.
So, don't be detered if, when you are looking in the fridge, there appears to be a plain green bottle - give it a whirl.
Although, thinking about it, make sure you ask first whether it's the Alhambra or you might end up drinking a bottle of the local moonshine!
Friday, 14 September 2007
Slightly Off Pissed
Iceland - what a funny country it is. Booze is so expensive it makes Londoners take a sharp intake of breath and, in my experience, they are, as a nation, either gorgeously smiley and friendly or staggeringly rude.
However, Hotel 101 and the Seafood Cellar in Reykjavik are absolutely outstanding and outside the capital - which is surrounded by a frighteningly lunar landscape on one side and a very industrial harbour on another - there are some staggeringly beautiful sights like geysers and amazing waterfalls.
Beer is the most affordable drink out there, at around £5 for a bottle, but all I could find was relatively pedestrian lager - nothing too wrong with it nothing terribly right to be honest. Egils Premium at 5.7% and Viking at 5.6% were okay though.
I was actually there with Martin Miller's Gin which, whilst distilled in this country, is shipped to Iceland to be blended with the water due to its purity, and not only were the PR and brand people lovely so is the product - citrus and fragrant without being 'old ladies perfume' it's the only gin I've ever been able to taste and appreciate neat, good work guys!
A special mention has to go to the funniest man I've met in years however, Andie Jones from Player magazine - I haven't laughed so hard in a long time - mate, you're a legend.
However, Hotel 101 and the Seafood Cellar in Reykjavik are absolutely outstanding and outside the capital - which is surrounded by a frighteningly lunar landscape on one side and a very industrial harbour on another - there are some staggeringly beautiful sights like geysers and amazing waterfalls.
Beer is the most affordable drink out there, at around £5 for a bottle, but all I could find was relatively pedestrian lager - nothing too wrong with it nothing terribly right to be honest. Egils Premium at 5.7% and Viking at 5.6% were okay though.
I was actually there with Martin Miller's Gin which, whilst distilled in this country, is shipped to Iceland to be blended with the water due to its purity, and not only were the PR and brand people lovely so is the product - citrus and fragrant without being 'old ladies perfume' it's the only gin I've ever been able to taste and appreciate neat, good work guys!
A special mention has to go to the funniest man I've met in years however, Andie Jones from Player magazine - I haven't laughed so hard in a long time - mate, you're a legend.
Friday, 7 September 2007
Hooray for Open-Minded Editors
A beer piece, in Sainsbury's Magazine - surely not I hear you cry! Isn't that one for 'the ladies'?
But hats off to Sue Robinson (the editor), she was an instant convert to the beer cause after falling in love with a Meantime Porter and Valharona chocolate dessert match at a lunch I worked on for the English Beef & Lamb Executive and decided to commission the piece as a result of experiencing the amazing qualities of different beers first hand - so thanks for being so open-minded Sue (and for ignoring Ian Botham's continued attempts to feed you wine instead!).
My point behind this post is that too often we beer nerds think that telling people what they want to drink is the way to convert them to the beer cause, but I disagree.
The key for me is education and passion on the subject of beer, not patronisation or fundamentalist attitudes.
For example: I held a tasting last night at the Printer's Devil in Fetter Lane, London for a group of lawyers and their clients at which there was one woman and one man who both said they never drink beer at the beginning of the evening.
By going right back to basics about how alcohol is made, how beer was discovered, dispelling myths about some mainstream brands containing chemicals and giving a bit of a story behind some of the beers, the original beer-avoiders left swearing to experiment more - what more can you ask?
But hats off to Sue Robinson (the editor), she was an instant convert to the beer cause after falling in love with a Meantime Porter and Valharona chocolate dessert match at a lunch I worked on for the English Beef & Lamb Executive and decided to commission the piece as a result of experiencing the amazing qualities of different beers first hand - so thanks for being so open-minded Sue (and for ignoring Ian Botham's continued attempts to feed you wine instead!).
My point behind this post is that too often we beer nerds think that telling people what they want to drink is the way to convert them to the beer cause, but I disagree.
The key for me is education and passion on the subject of beer, not patronisation or fundamentalist attitudes.
For example: I held a tasting last night at the Printer's Devil in Fetter Lane, London for a group of lawyers and their clients at which there was one woman and one man who both said they never drink beer at the beginning of the evening.
By going right back to basics about how alcohol is made, how beer was discovered, dispelling myths about some mainstream brands containing chemicals and giving a bit of a story behind some of the beers, the original beer-avoiders left swearing to experiment more - what more can you ask?
Subscribe to:
Posts (Atom)
Posts
